every collaboration deserves its own identity.

for this project, we wanted the branding to feel as unique as the collection itself. inspired by retrowave and miami vice theme, the logo became the visual centerpiece of the project and was used across shirts, stickers, packaging, promotional materials, and social media teasers leading up to miami swim week.

once the logos were printed and the branding was finalized, we started teasing the collaboration on instagram and giving people their first look at what was coming.

while developing the branding, i also decided to make a small change to one of skinikinis' signature details. normally, every skinikini features the classic orange skinikinis logo on the string ties. for this collaboration, we wanted the logos to feel like part of the collection rather than stand apart from it.

around the same time, i received a dual-color purple and red silk pla filament that matched the fabrics perfectly. the result was a custom colored skinikinis logo designed exclusively for the collaboration.

the collaboration extended beyond the suits themselves.

skinikinis normally arrive in our signature orange reusable vinyl bags. for this project, we wanted the packaging to feel like part of the collection.

the orange bags were replaced with black vinyl bags featuring fluorescent skinikinis and _shvisions branding inspired by the same colors used throughout the collection.

it was one more way to make the collaboration feel unique from start to finish.