logo

the logo is self-explanatory and should remain clean and uncluttered. it is designed to be instantly recognizable and works best when given space to breathe.

usage principles

• do not over-style or decorate the logo
• do not split 'skini' and 'kinis' within the logo
• avoid effects such as shadows, gradients, or outlines
• maintain clear space around the logo at all times
• logo should primarily appear in black, white, or orange

backgrounds

• avoid busy or low-contrast backgrounds that reduce legibility

typography

primary typeface

• helvetica
• helvetica bold

usage rules

• all lowercase, always
• helvetica for body copy, descriptions, and longer text
• helvetica bold for headlines, product names, CTAs, and emphasis
• no italics or decorative fonts

typographic style

• clean, modern, and minimal
• generous spacing and strong hierarchy
• let negative space do the work

examples

• headlines: helvetica bold, lowercase
• body copy: helvetica, lowercase
• buttons / CTAs: helvetica bold, lowercase

colors

• orange: rgb(241, 97, 36)
  bold, energetic, and attention-grabbing. used for accents, CTAs, and standout moments.
• black: rgb(0,0,0)
  strong, grounding, and timeless. ideal for text, logos, and contrast.
• white: rgb(255, 255, 255)
  clean, breathable, and minimal. used as the primary background to let imagery and color pop.

color usage

• keep the palette tight and intentional
• white and black should dominate
• orange is an accent, not a filler color
• avoid introducing additional colors unless absolutely necessary